The problem with most SEO agencies is that they aren't creative.

"Strategies" are "managed" by pencil-pushing Account Managers.

They follow a very simple, no frills SOP.

Do keyword research, optimize current money pages, write blogs, and build links.

No new pages. No tiered link building. No testing.

For some brands, this works.

For most, this won't cut it.

Take this puzzle brand I work with for example.

Their last agency created 3 collection pages in the entire 12 months they worked together.

That agency was fired because they couldn't produce results.

Why? Despite the founder being one of the more famous SEOs, the brand was "managed" by an Account Manager.

Who had absolutely ZERO idea what they were doing.

"Follow the SOP" they likely muttered to themselves before every meeting, just trying not to get fired.

The brand terminated the relationship after 1 year, citing no results. This is true - the agency didn't produce any new revenue for them.

After a bit of calculations, my guess is that the brand received a 0.07x ROI over the course of the year.

But from the agency side, that Account Manager did their job. They milked a brand out of $60k in 12 months at the desired margin, a financial win for the agency.

It's fucked up, but extremely common in the agency space.

Agency services become extremely plain & vanilla as they grow, because plain deliverables are easier to scale.

But you've heard the famous saying: "Do things that don't scale."

Well, that's the entire basis of my agency.

The last agency built 3 collections in 12 months.

We built 30 in the first 2 months.

Here's what happened:

Traffic absolutely exploded.

15X higher than the baseline, and 5x higher than the last agency managed to generate.

And I did it in one-third the amount of time they had, on 65% of the budget they had.

It's called creativity. And when it comes to SEO, I have a surplus of it.

So much so, that I just blocked off 6 hours next week on my calendar to build 25 more collections.

Yes, I am personally building 25 new collections for one of my clients next week.

Not my team. Me.

Does it scale? No, absolutely not - I have a finite amount of time.

Does it make money? Yes, it absolutely does.

And that's what I'm about.

The funniest thing about this whole strategy is that I just took one tactic and repeated it over & over again.

I just created a ton of collections, that's it.

I used my Custom Collection Page GPT that I built a few months ago to draft a copy template of the page.

Then I duplicated the page in G Docs, swapping out the relevant keywords for each page as I went along (and a few other words for better context), then I hit publish.

All of the pages have a 90%+ similarity score.

"But Google hates duplicate content," whines some talking head that just learned what S-E-O stood for yesterday.

Well, apparently it doesn't hate it that much, because all 30 of those collections are nearly identical.

And since they're working so well, the next 25 will be equally identical.

You can do this yourself too.

In fact, I encourage it in 5 Hour SEO.

And I even show you how with my Custom Collection Page GPT, which is included in the program.

If you get creative, you will produce results that will completely baffle you.

Kai