New Seas

1 tactic + 4 months = 15x traffic increase

The problem with most SEO agencies is that they aren't creative. "Strategies" are "managed" by pencil-pushing Account Managers. They follow a very simple, no frills SOP. Do keyword research, optimize current money pages, write blogs, and build links. No new pages. No tiered link building. No testing. For some brands, this works. For most, this won't cut it. Take this puzzle brand I work with for example. Their last agency created 3 collection pages in the entire 12 months they worked...

5 months ago • 2 min read

4 Types of Luck

I was listening to a podcast the other morning on my bike ride. And they started talking about different types of luck, a concept I'd never really heard mentioned before. I knew about "increasing your luck surface area," which is basically doing more things to give you a better chance of success in a particular arena. But this was a deeper dive on that concept. The concept comes from a book written by neurologist Dr. James Austin (Chase, Chance, & Creativity: The Lucky Art of Novelty). He...

6 months ago • 2 min read